Code of Conduct

All coaches at Goddard Consultants follow this code of conduct:

1. Always conduct themselves to the highest levels of ethics, integrity, accountability and responsibility
2. Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals
3. Maintain the good reputation of the coaching profession
4. Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients and professional colleagues
5. Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements
6. Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud
7. Clearly state to clients and potential clients, the terms of any commercial agreement including the expectations of both parties
8. Make no claims or implications of outcomes that cannot be demonstrated or guaranteed
9. Obtain written permission from any client or potential client before releasing their names as referees
10. Respect the absolute rights of clients’ confidentiality except as expressly permitted by the client or potential client in writing or as required by law
11. Recommend different coaches or resources when these will be more appropriate to the clients’ needs
12. Refrain from offering professional information or advice that they know to be confidential, misleading or where the accuracy is beyond their competence to assess
13. Endeavour to enhance public understanding and acceptance of professional coaching
14. Share skills and experience with fellow coaches to further increase the body of knowledge, skills and competencies of such parties.
15. Respect all copyrights, agreements, work, intellectual property, trademarks and comply with all laws covering such areas
16. Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate
17. Comply with all laws and bye-laws of the UK and, if coaching clients based abroad, with the laws of the clients’ country
18. Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority